Interesting stats from eMarketer – why do people follow brands in social media? Clearly deals are first and foremost in consumers’ minds. After all, we are in a recession and we are selfish species:
I’m disappointed to see that interesting or entertaining content is third on this list. I believe branded content is the future of marketing but I guess this is also an opportunity – there is just not a lot of good content out there being produced by brands.
From a more philosophical standpoint, I’m very much encouraged to see that consumers follow brands which they already buy from – that emotional connection is starting to be formed and consumers are feeling a sense of ownership over the brands they choose.The more “skin in the game” the consumer has, the more likely they are to buy from you.