From the Touchdowns and Fumbles blog:
Facebook breast cancer awareness campaign
If you have logged on to the social networking site Facebook today, you will see it is a very colourful place. Thousands of women (and inexplicably some men) have been posting their bra colours as their status updates – hence the appearance of “red”, “leopard”, “sparkles” and even the more salacious “nude”. Early sources indicate that a breast cancer survivors network in Detroit is behind this meme which you can also follow on Twitter by searching for #breastcancerawareness.
Whoever started the meme, we’re awarding them a com.motion special teams Touchdown for a classic social media campaign – a simple idea which has captured the imagination of many thousands of women worldwide. By just posting a few letters, women everywhere are instigating conversations which inspire their networks to action – seeking out why the cryptic message has been posted and then finding out it supports a worthy cause. Any idea, no matter how small and seemingly meaningless that can drive that level and volume of action deserves a Touchdown!