Tiger Woods: Let the spin begin

As bored as I am by the whole Tiger Woods story, I am fascinated by the communications sub-plot. In particular, the decision to remove himself, indefinitely, from the public eye so he can focus on curing whatever problems caused this issue.

This move may be for him but it is clearly a move that was made with sponsors in mind, as evidenced by this quote, by Gillette spokesman Damon Jones regarding the company’s decision to phase Tiger out of its media buy:

“This is supporting his desire to step out of the public eye and we’re going to support him by helping him to take a lower profile.”

Original story on the BBC Web site.

What a great move from Team Woods to allow those sponsors who wanted to cut ties, to step down gracefully.

2 Responses to Tiger Woods: Let the spin begin

  1. […] 2009-12-12T14:51:34  Interesting new Tiger Woods development: [link to post] […]

  2. […] Ed Lee, in Let the Spin Begin reflects on Tiger’s announcement that he’s stepping out of public life indefinitely.  […]

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