As bored as I am by the whole Tiger Woods story, I am fascinated by the communications sub-plot. In particular, the decision to remove himself, indefinitely, from the public eye so he can focus on curing whatever problems caused this issue.
This move may be for him but it is clearly a move that was made with sponsors in mind, as evidenced by this quote, by Gillette spokesman Damon Jones regarding the company’s decision to phase Tiger out of its media buy:
“This is supporting his desire to step out of the public eye and we’re going to support him by helping him to take a lower profile.”
What a great move from Team Woods to allow those sponsors who wanted to cut ties, to step down gracefully.