Maple Leaf Foods Republic of Bacon, Safety Sergeant Patrick Tumms

I spotted a great new campaign from my old client, Maple Leaf Foods, to promote the new line of resealable bacon packs. Take a look at the Web site ( here but the thing I love the most about this campaign is the video component, featuring the fictional character, Safety Sergeant Patrick Tumms in a series of awkward PSAs which are embedded for your viewing pleasure below:

Bacon Theft:

Bacon Danger:

Bacon Tragedy:

I don’t know about you, but I could go for a sandwich right about now. Kudos to the team at Maple Leaf Foods and John St advertising for this one.


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