Great quote from Mathew Ingram on why organizations should be experimenting with social media:
The principle is simple: Instead of requiring people to come to us, reach them with our content where they are and connect to that to our site.
This is exactly what we do at com.motion. We use the existing technologies to connect our clients with their stakeholders. We go to them; we do not expect them to come to us.
Clients are spending a lot of money on content or on creating online assets – why make it hard for the end user to find it?