Ninja Facebook Marketing by Ikea

I’ve long been a fan of Ikea – the affordable Swedish brand that ensures an excellent user experience in its stores and that does very cool commercials here in Canada.

Now there’s one more reason – the brand has been doing some intense ninja Facebook marketing:

The agency (Forsman and Bodenfors) created a Facebook profile for the store manager, Gordon Gustavsson. Over a two-week period, it uploaded images from of IKEA showrooms to his Facebook photo album.

Then it put out word that the first person to tag their name to a product in the pictures, won it.

Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new sofa, a new bed, or a new vase into which they could stick their plastic flowers or their dead grandparents’ ashes.

More on CNET News. Unfortunately, if you want to do something similar on Facebook now…you can’t. All giveaways need to be conducted through a third party application:

3.1 You will only administer the promotion through an application on the Facebook Platform, as directed by us.

3.2 You will only allow users to enter the promotion in the following locations on Facebook:

3.2.1 On the canvas Page of an application on the Facebook Platform.

3.2.2 On an application box in a tab on a Facebook Page.

H/T to Sean McDonald for firing the CNET story over.

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