Now there’s one more reason – the brand has been doing some intense ninja Facebook marketing:
Then it put out word that the first person to tag their name to a product in the pictures, won it.
Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new sofa, a new bed, or a new vase into which they could stick their plastic flowers or their dead grandparents’ ashes.
3.1 You will only administer the promotion through an application on the Facebook Platform, as directed by us.
3.2 You will only allow users to enter the promotion in the following locations on Facebook:
3.2.1 On the canvas Page of an application on the Facebook Platform.
3.2.2 On an application box in a tab on a Facebook Page.
H/T to Sean McDonald for firing the CNET story over.