Defining Media and Marketing

Over on Dave Jones’s blog sits a good definition of what marketing disciplines control what media:

Advertising – paid media

Public Relations – earned media

Digital Communications – owned media

and I’d like to add:

Social Media – shared media

So brands pay for advertising, earn public relations, own digital assets online but share their social media spaces with the community they create.

That seems to me to be a nice way to wrap these things up.


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