The foundation of exceptional marketing programmes

From Kevin Hillstrom’s Mine That Data blog:

The reality is that we don’t have a good understanding of our "target customer".

If your target customer is a 57 year old woman, do you honestly believe that you will have a robust mobile marketing program?

Let’s say that your target customer is a 27 year old woman. Do you really think this customer wants to receive 27 catalogs in the mail every year?

A thorough understanding of the target customer goes a long way toward executing a successful marketing program.

This Week In Business: The Target Customer

2 Responses to The foundation of exceptional marketing programmes

  1. […] 2009-11-03T05:03:41  from @minethatdata A thorough understanding of the customer goes a long way toward executing successful marketing programs [link to post] […]

  2. […] that we are not going to be recommending an online campaign for the sake of it (remember my “Foundation of all exceptional marketing programmes” post on the need to match the tactics to the […]

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