Saw this last night and loved it…but I wonder how they got the rights to use the Snuggies clip? “Fair” use?
Love the audience insight.
Video clip care of @ashleycurran.
Update: Hollie Shaw of the National Post has a great piece on this which reveals Snuggies signed off on the use of their commercial. For a direct response advertiser, all eyeballs are good eyeballs. Good for them!