Subaru vs. Snuggies; Maybe You Should Get Out More?

Saw this last night and loved it…but I wonder how they got the rights to use the Snuggies clip? “Fair” use?

Love the audience insight.

Video clip care of @ashleycurran.

Update: Hollie Shaw of the National Post has a great piece on this which reveals Snuggies signed off on the use of their commercial. For a direct response advertiser, all eyeballs are good eyeballs. Good for them!

One Response to Subaru vs. Snuggies; Maybe You Should Get Out More?

  1. […] 2009-11-03T05:01:53  love this subaru ad but how did they get snuggies to sign off? fair use?! [link to post] […]

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