Use special deals to drive to retail

Not to just give away stuff.

Spotted this sign at my local freshii as I was picking up an (excellent) asian vegetable soup (extra chicken). I was heading there anyway so this deal didn’t drive me to the store. It did however get me some free cranberries when I looked up http://twitter.com/freshii
Use your online marketing to create demand for your product or service; don’t just intercept it and erode your margins.

But on the other hand… Use your marketing to delight and reward your customers. If I’m happily blogging about it, does that mean it’s worked?
img00059

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: