Use special deals to drive to retail

Not to just give away stuff.

Spotted this sign at my local freshii as I was picking up an (excellent) asian vegetable soup (extra chicken). I was heading there anyway so this deal didn’t drive me to the store. It did however get me some free cranberries when I looked up
Use your online marketing to create demand for your product or service; don’t just intercept it and erode your margins.

But on the other hand… Use your marketing to delight and reward your customers. If I’m happily blogging about it, does that mean it’s worked?


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