In my new position at com.motion, I’m placing much more emphasis on the art of selling. Selling com.motion, selling social media and then selling our programmes to clients. It’s not a natural act for me – I am way more comfortable as a trusted advisor than as a salesperson so I’m learning more about the process and more about the art. Two great pieces of inspiration for me are these videos on the importance of selling.
First up, the classic Alec Baldwin speech from Glengarry Glen Ross.
ABC. Always Be Closing.
AIDA. Attention. Interest. Decision. Action
Second, Ben Affleck being a complete ass in Boiler Room.
Either you sell him or he sells you.
Motion creates emotion.
Warning, both contain some rather NSFW language.