One really interesting question that was raised at last night’s excellent Talk is Cheap unconference at Centennial College was the question of “who should you read?”
I have met and like many of these guys but I couldn’t help but think that this sort of thinking just serves to amplify the echo chamber that us social media people are embedded in.
If I were hiring for Martin’s agency, Palette PR, which focuses on beauty clients, I would be more concerned with who they read in the beauty and fashion space – are they part of that community, which is going to be the community they will try to reach out to, rather than this rather insular community.
It’s great to be interacting with your peers and talking about all this cool, exciting and innovative stuff but what it all comes down to is how well you can serve your clients.
PR people have enough of a stigma when we reach out to these communities anyway – as a job seeker, why not use this to your advantage and join the relevant communities before being hired.
By looking outside of the echo chamber, you can build much needed credibility for yourself and for your eventual employer.