Last Thursday I had the pleasure of speaking to a fantastic group of folks at the CommA conference – an association of communication professional working at community foundations across North America.
It was an eye-opening day where I got to learn about the fantastic work the community foundations movement does, the challenges they face and the camaraderie they’ve built.
As far as communications goes, many of the forty-some foundations at CommA are experimenting with blogging, with podcasting and even Twitter – to great effect. Not only are they engaging with their audiences across a number of mediums, they are using social media to engage with traditional media and generating coverage in the mainstream media.
We always talk about social media as both being fueled by AND fueling the mainstream media so to hear how these communicators have managed to use that to their advantage was pretty cool.
On my part, I was there to talk about digital communications and ways to pull together all of their various tactical initiatives into one overarching and cohesive strategy.
CAVEAT: The thinking within the presentation is copyright to iStudio (2008).