Sorry to geek out on you but…
Just a normal, run-of-the-mill ad, right?
No. The cool thing about this ad is that every pixel is linked to a different URL –
Note the last eight characters: a?80,101
Note the last nine characters: a?247,221
The URL you’re directed to changes based on the vector placement of your click.
Cool. Geeky, but cool.
Talk about awesome targeting. Using this basic box ad, you can segment your click-throughs based on where in the ad they have clicked. Meaning if you’re advertising a new product with multiple audiences, you can use one creative to offer up multiple experiences.
The monetisation of RSS continues apace!