Fascinating Google Ad

Sorry to geek out on you but…

Here’s a screen shot of an ad that showed up in Fred Wilson‘s Feedburner feed:

image

Just a normal, run-of-the-mill ad, right?

No. The cool thing about this ad is that every pixel is linked to a different URL –

image

Note the last eight characters: a?80,101

image

Note the last nine characters: a?247,221

The URL you’re directed to changes based on the vector placement of your click.

Cool. Geeky, but cool.

Talk about awesome targeting. Using this basic box ad, you can segment your click-throughs based on where in the ad they have clicked. Meaning if you’re advertising a new product with multiple audiences, you can use one creative to offer up multiple experiences.

The monetisation of RSS continues apace!

Technorati Tags: ,,,

2 Responses to Fascinating Google Ad

  1. […] do post de Ed Lee, no Blogging Me Blogging […]

  2. Parker says:

    Whoa – that is wicked cool.
    My only problem with this is the worry that the future of the internet is being built on the ability of online ad sales to support businesses. While it is great that there are innovative new forms of online advertising, how much longer will people keep clicking on them?

    (don’t know how I didn’t see this in your RSS feed before…but today I’m going back over your posts for one I remember you writing a month or so ago, without really remembering what it is about).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: