Search is a big focus for me this year at iStudio – as you can see from the below “wordle” graphic.
So it was pretty timely to see this Common Craft video on Mark Evans’s blog.
This search stuff is getting pretty important: from my experience reporting on client sites, between 40 and 60 per cent of a mature site’s traffic comes from search. Whatsmore, 21 per cent of Internet users have a search engine as their home page – not counting the number of people with search boxes right in their browser.
If you’re used to thinking about “share of voice” as a metric to measure your off-line communications efforts, “share of search” is something you’ll want to consider in the future.