The convergence of digital and traditional agencies continues

Good to see that this post from a couple of months ago is starting to come true.

I predicted that PR agencies would start buying up smaller digital agencies and bring them (and their talent) in to bolster their digital consulting and production capabilities.

And it’s happening. In Canada, as the Environics Group purchased Sequentia Communications and in the U.K. as Edelman acquired Spook.

No doubt this will continue apace as offline and online communications remain on course to be fully integrated into each other.

/smugness

**Disclaimer: Environics and Sequentia are both competitors to Fleishman-Hillard and iStudio in Canada, while Edelman is a global competitor to Fleishman-Hillard.

2 Responses to The convergence of digital and traditional agencies continues

  1. David Brain says:

    I remembered that post Ed as it happens. It’s all very interesting and fluid now . . a great time to be in the business

  2. So, what does this mean for the little guy Ed?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: