Doing some research over the last week and have uncovered some interesting stats, that are easily woven into something resembling a narrative:
91% of advertisers haven’t figured out how to integrate social networking into their planning.
OnMedia NYC 2008 Survey (via Parmet)
(Not that surprising considering 100% of social networks haven’t worked out how to effectively integrate advertising into their business models.)
Even so, the online advertising market will double from 2007’s size to reach $50bn by 2011.
Also in 2011: 25% of all media consumption will be online (is that all? Ed) and 15% of all advertising dollars will follow.
Exactly where will those dollars go? Well, I can’t remember when I deliberately clicked on a banner/pop-up/pop-over ad but I have clicked on plenty of Google ads and, considering 21% of all Internet users have a search engine as their home page, I’d imagine this is where the dollars will flow.
Not really a stat, but I found it interesting that (FH client alert) Yahoo! has integrated del.icio.us results into its search results and added a human layer to their algorithmic search. PRs, SEOs and marketers alike should probably be advising clients to add the “add this” tool bar to key content areas on their sites to boost their search traffic…
NOTE: newer stats on Canadian Internet Usage are also available.