Last night I did something I’ve never done before. I live blogged for a client, the Australian charity initiative called “Movember“. We’re inviting men to grow their Mo’s (Aussie slang for moustache) throughout the month of November to raise money for charity – the Prostate Cancer Research Foundation of Canada.
It’s a chance for men to revel in our masculinity, in the retro cool inherent in a great (or not-so-great) moustache and, more importantly, raise some money in a fun and easy way for a fantastic cause.
This is the first year Movember will be (officially – some volunteers, including my blog buddy Ryan Anderson, ran a grassroots movement last year) staged in Canada after some stellar years Down Under and, just as with our Antipodean counterparts, will be supporting Prostate Cancer research in the form of the Prostate Cancer Research Foundation of Canada.
In Australia, Movember started as a group of mates in a pub one year, raised $55,000 the next, $1.2m the year after that and last year raised an incredible $7m. As co-founder Adam Garone said last night, Movember has literally and fundamentally changed the face of men’s health in Australia. The charity hopes to do the same in Canada.
Why Prostate Cancer is such a worthy cause.
As a man, with a prostate, who’s grandfather suffered greatly from prostate cancer in his last few years, to say I’m scared of prostate cancer is an understatement.
Add to that the facts that one in eight men will be affected by prostate cancer and that the mortality rate for prostate cancer is the same as for breast cancer, and I’m, to use a peculiarly English phrase, bricking it.
For the Canadians, this means that more than 22,000 men will be diagnosed with prostate cancer this year, and a further 4,300 will die.
What can you do?
If you’d like to help raise money to go towards researching the identification, treatment and rehabilitation from prostate cancer, there are a number of very easy things you can do after reading this post.
Please do any combination, or all, of the following:
Check out the Movember Canada blog where both participants and organisers will be posting their experiences. You can easily subscribe by email or RSS and I know the team would love to hear your comments. If you’re a blogger, they’d really appreciate you writing about them and helping us spread the word.
Check out Movember.com/ca for more information on the charity and the great experience that is growing a Mo.
Register for Movember at movember.com/ca/register – it doesn’t matter if you have the facial hair of a 9 year old girl, there’s a prize for worst Mo as well. You’ll have to fight me for it though! (If you like, you can sponsor me – I’m Mo Bro number 65653)
Why stop at one registration? Register as a team, challenge your office buddies (or rivals) and if you’re a “Mo Sista” please support your men and get them excited about growing their Mo’s.
Tell EVERYONE. You can add the Facebook application, share the video (below), Twitter about it or just email your contact list to let them know about your brave quest for the perfect Mo.
I’ll be posting some pictures of my own Mo as the month progresses, I hope you’ll do the same and join the Republic Of Movember!