What would you do? What would your counsel be to the New England Patriots who have long been accused of stealing signals and calls from their opponents bench?
Stealing signals is nothing new in sport. In rugby union, the line-out is no longer a test of how high you can jump/lift but how quickly you can decipher your opponent’s calls. The modern day second row needs to be two parts giraffe, one part gazelle and one part Enigma.
This, coupled with the ever increasing need for the slightest competitive advantage in the world of professional sports, means that this is a bit of a non-story but that doesn’t mean it’s not getting a boat load of coverage.
So as the Pats’s media relations director, can you hunker down, put up the hatches and say nothing?
The NFL season is not a long one so saying nothing now could jeopardise your chances of positive coverage down the line when you really need it, not to mention your relationship with the beat reporters.
Can you come and say just what sports fans across the country is thinking – “everyone does it so why can’t we?”
What would you do?
Now imagine you’re being accused of actively poaching a rival’s workforce while preparing for an IPO.
Now what do you do?