cooking. Of course!
Both take a lot of planning, plenty of intuition, loads of testing and just one mistake can really do a number on your desired outcome.
Good cooking comes from following an established recipe, great cooking comes from taking calculated deviations from the established norms.
And cooking is just like communications.
As an aside, if you try to deviate too much too soon, you’ll end up with either a failing campaign or a dog’s dinner.
Image from Flickr user Fahara.