“The point [of business cards] should be to demonstrate that you have good taste”
Very true, as I’m sure Patrick Bateman (VP at Pierce and Pierce) would agree.
Business cards truly are one of the most effective forms of personal/organisational branding and marketing I can think of –
- They are permission (sometimes request) based.
- Everyone reads them.
- No-one throws them away.
- You can be creative with them.
- A large amount of information can be communicated with them. Email. Web site. Blog. Telephone. Key messages. Images.
- They contain many different calls to action – see above.
Personally, I only have one ask when it comes to business cards – they should have enough space on the back for me to write down where I met the person and a couple of tid-bits of information about them.
Of my favourite three business cards currently in my collection two are creative – Sean Moffitt’s Agent Wildfire cards (with actual wildfire coming off the edges) and Colin Douma‘s moo cards – while the third belongs to Dyson‘s Head of International Public Relations and is more a small product brochure than a business card.
In fact, it’s a perfect example of micro-marketing from a truly remarkable organisation. (I am a proud owner/operator of a remarkable Dyson DC18)