…I can’t tell.
If you can’t be bothered to watch the whole video (below), here’s the drift.
The Wallstrip team wanted to do an interview on Cat’s stock (up some $62 a share from $20 in 1992) but were soundly rebuffed by Cat’s public affairs department because they “weren’t a good fit” according to Rachel A Potts.
Wallstrip being Wallstrip, that didn’t stop them and they borrowed some PlayMobil people to have some serious, and seriously off-message fun with Cat’s brand.
But here’s the thing. In poking fun of Cat’s refusal to speak to them, the Wallstrip gang inadvertently broadcast some of Cat’s key messages.
- Huge, cool yellow machine with the company logo? Check.
- Cat is the market leader? Check.
- Cat is a share to buy – it’s doing well and will likely do better? Check.
- Industries Cat sells to? Check.
- Vehicles Cat sells? Check.
- Foreman being crushed by said huge yellow machine with Cat logo? Check. Oh, wait…
So maybe they’re not all strictly on-message.
Sure Cat’s PA team takes a bit of a hit, but my overall impression of them just went up in-spite of Wallstrip’s best efforts.
What are your thoughts? Was this a hit or a miss from the Cat team? What should the team do next?
Maybe they should get a cheap high-def, straight to hard-drive camcorder (about $1500 last time I checked) and do some of their own videos. Not boring interviews with the forepeople of the factories but a “Will it Blend?” knock off. Such as “will it crush?”.
Something irreverent. After all, you can’t take life too seriously; you’ll never get out alive.