No? Well you should – they both give really good career advice for up and coming PRs.
Scott “Dilbert” Adams runs through why turning down a job as a top executive’s “gopher” was a bad career decision. His lesson is a basic political lesson – proximity is power and relationships are everything.
The lesson here for young public relations professionals is to expand your network as quickly as is reasonably possible. And try extra, extra hard when the boss gives you something to do/ a project to work on with them. Scott let his ego control his career when, as we all know, your ego has no place when making career decisions. Especially as a young, up and coming PR.
Paul “Dr. of making money” Kedrosky then reminds us to do “whatever gets you tenure” – to do what’s important to those who, ultimately, control your destiny.
Combining these two cautionary tales and you, as a talented, insightful, brilliant young PR (I’m assuming you are, since you’re *ahem*reading this) should check your ego at the door. Knuckle down to do what you’re asked to do. Add as much value as possible but keep focused on your core job description – no matter how beneath you you feel the work is. Then let the praise and promotions flow your way.
After all, every agency has an Account Director who you feel should be an Senior Account Executive – how do you think they got there?