The site is accepting donations of 35 GBP, each of which will buy one share in a yet to be determined club. However, once all 50,000 shares have been sold, a club will be identified and lawyers will be instructed to complete the deal.
Should this audacious million pound deal go through, all 50,000 shareholders will be asked, via the Web site, to vote on every decision needed to run the club.
It’s easy for the crowds to make the big decisions but it’s the minutiae that will really make or break the club.
There’s undoubtedly a wealth of footballing knowledge and acumen within the shareholder base, but is there enough business sense to negotiate themselves out of inherited contracts, get the best deals for the fans and buy the right combination of players for the team.
What’ll be more interesting is who decides what issues are deemed important enough to put to the vote and which are hustled through on the quiet by the chairman, general manager or chief exec.
I think it comes down to the eternal question of not what choices we make, but whether we get to choose what choices we make – the exact same argument I put forward when covering Bum Rush The Charts and its brand of crowd sourcing.