Obviously the answer is not by a long shot, but think about how many ways the Web is changing the way the Publics Relations industry is, or could, work.
Conference calls: Skype them to save costs and record them to make sure you don’t miss any action points.
Media tour with a spokesperson: Podcast your own interview (video or audio) for a personalized engagement. If it’s video, upload it to YouTube and send the link to the media so they can see for themselves what they’re getting.
Want some grassroots buzz: Hello Facebook, MySpace or any number of other social networks.
Project updates: Twitter to your colleagues about media interest. And that cheese sandwich you just had for lunch.
Reporting: Set up a password protected blog and write a new post (with link) for each piece of coverage and a post for master reports. RSS even let’s the client subscribe to updates…
The best part: Measurement and tracking, whether by files served up, profile views, unique visitors or page views, are both built in!
How would you use the new, interactive, Web to make you a better Public Relations practitioner?
And speaking of grassroots buzz, here’s a Bob and Doug McKenzie video we’ve been doing some work around for Brick Beer. Worth clicking through from your feedreader to watch on this blog.