Marketing is easy

Politics are hard.

Wanting to do a news release or a rerun of an old series of ads, is just as easy as wanting to do a risky viral video that could hand you your arse. A video such as this one (from an old client):

The politics of buy-in, approval and sign off are hard.

Is that why marketers are seen as being as slimey as politicians? Or why politicians have to be great marketers?

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