Is it one word (linkbait), two words (link bait) or is it hyphenated (link-bait)? However you slice it, the peeps at Time magazine are linking it all the way to the bank as their publicity stunt of naming anyone involved in UGC (user generated content) as person of the year.
People are always asking how blogging will change journalism and one very demonstrable way is articles like this – high profile link bait written with the sole purpose of increasing the incoming links to a MSM’s web presence.
This creates a virtuous cycle of increasing the site’s search engine ranking, which makes the rest of the content more “findable” which means more people are finding it, which means more people are reading it which (deep breath) means more pages are served up. All of which mean more advertising for the traditional media.
If the MSM are going to doing more link-baiting, will this work against bloggers?
Blogs have becme influential, ubiquitous even, because of their search engine friendly nature (updated frequently, lots of links going in and out) but if the media are getting smarter about using their superior resources to generate incomging links, will this negate the (unfair? inherent?) advantage that bloggers have had up until now?