Take a look at this screen shot. Click here. This could be the first ever Canadian issued social news release and it was issued today by Weblo, a client of iStudio’s sister agency, High Road Communications.
*UPDATE* Rob Clark points us to the actual first Canadian SMNR that his client put out back in July. Thanks and congratualtions Rob!
The iStudio team was privileged to be asked to design and produce this thing of beauty (we’re very proud of it!) and Brandy has a fantastic post over at our coporate blog where she talks about why we’re so proud of this great initiative.
The new era of PR is about creating rich experiences (online and offline) for customers. As a PR company, High Road’s customers include both their clients and the media. I believe that we’ve created something that a client would be proud of sending to a colleague, friend or family member (as opposed to this randomly selected news release from today).
We’ve also, in my mind, created an incredibly rich experience for journalists. Weblo hasn’t penetrated the consciousness in the same way that Second Life has, so there are fewer “shorthands” a PR company could use when pitching the media. This page puts the story in context – additional media coverage, video interviews and commentary and trackbacks from the community.
What do you think? (answers on Brandy’s post please!)
*UPDATE* – Just noticed that this didn’t explicitly say that I had nothing to do with this initiative. It was Brandy who lead the charge and coordinated the hard work of the technical and creative teams.