Social Media Jargon Buster

Have you ever found yourself shaking your head at the ridiculous amount of overused jargon in the PR world today? Have you ever attended a number of talks and/or functions only to hear the same recycled phrases? Do you think our community is way too earnest?

Help is now at hand in the shape of Social Media Bingo! Released in time for the holiday period you and your colleagues can while away the long winter billable hours by simply clicking through to one of the many excellent PR/marketing podcasts and ticking off the jargon.

Or go to your next geek dinner (they’re all open invitation!) armed with this helpful little primer and have a self referential laugh as you throw in any one of the interchangable and often indecipherable phrases.

Are you the shy retiring type? Then print off two copies and challenge your tablemate to a competitive round of bingo. Oh, how you’ll laugh as you interupt a member of the digerati mid waffle with a triumphant cry of “HOUSE!”.

A great way to liven up even the stalest webinar, conference call or staff meeting.

Available to download and share from this very blog, Social Media Bingo by Ed Lee, is the free pdf download for 2006!

Social Media Bingo Thumbnail

Obviously I’ll be invoking the wisdom of the crowds for version two dot oh, so leave your feedback in the comments or email me directly at e_v_lee[removethis]

*UPDATE* Thanks to the wisdom of Judy Gombita who helped out with some of the squares (“command and control” was all her) as well as those who commented on this post from last week.

*UPDATE* Fill in the blanks with your chosen wildcard – or even your own suggestions – to allow for a multi-player session!

Have a fabulous holiday season!

20 Responses to Social Media Jargon Buster

  1. Michelle says:

    community, push vs. pull, participation, two-way

  2. Denise says:

    For what it’s worth, it’s “wile” away, interrupt is spelled with two “Rs,” and there’s a misplaced participle in the sentence: Released in time for the holiday period you and your colleagues… that is, of course, unless you and your colleagues have indeed been released…. Perhaps a “grammar buster” might be useful as well….

  3. Ed Lee says:

    i must’ve made a freudian slip on that third one. i’d love to be released in time for chanukah.

  4. […] The ever-so-clever Ed Lee has come up with a great time-waster: Social Media Bingo Have you ever found yourself shaking your head at the ridiculous amount of overused jargon in the PR world today? Have you ever attended a number of talks and/or functions only to hear the same recycled phrases? Do you think our community is way too earnest? […]

  5. Paull Young says:

    Funny stuff Ed!

    Unfortunately Down Under the only team we here this jargon is on podcasts. I’ve already had a near-sprained ankle courtesy of your friends at IPR… if I try to fill out this while jogging with my iPod I’ll get into all sorts of trouble.

  6. Judy Gombita says:

    I’ve already recommended to Ed, offline, that the next iteration change the bland “podcasting” to the more jargon-friendly “podcasting dope.”

    And as much as I appreciate the credit line, this is definitely a Lee creative brainchild, one that I’m very happy to endorse.

    Finally, just to clarify…it’s not that I’m an advocate of “command and control,” rather I find it a quick-and-dirty, overused catch-phrase for this self-proclaimed Brave New (Social Media) World. (Cue deep voice over: “Abandon all thoughts of command and control!”) Cheers, Judy

  7. Ed, I’ve never played Bingo with “wildcards.” Can you explain how those work?

  8. Eden Spodek says:

    This is just so clever, I love it! Maybe I’ll play it along with spin the dreidel at Chanukah. I think “mash-up” or any derivative thereof would be a worthy addition to Social Media Bingo 2.0.

  9. Scott Brooks says:

    I have never used any of them. And i would be what others like to term a web2 company.
    I even cringe at using the whole web2 moniker.

    I think this is a product of our need to classify everything or compare it to something else. i hear this all the time ” it is flickr like, it is like youtube, similar to ……….you fill in the blank”

    Good post …. i love to hear people bastardize these things, gives me a chuckle ……it is similar to when everyting was E-this or e-that…..


    scott brooks

  10. Blogging Consultants – Separating the Pros from the Fakes

    Everyone is an expert on social media. Go ahead, ask an ad agency or PR firm if they can help your company get into blogging, podcasting or video podcasting. Most will say they can. But that doesn’t mean they have any expertise in that area.

  11. […] But I thought it would be interesting to see if we could come up with a PR/Marketing word of the year. To get things started, I’ve stolen much of the following list from Ed Lee’s excellent Social Media Jargon Buster bingo game (hope you don’t mind). […]

  12. […] Full size version on Ed’s site. Filed under web 2.0 and humour.  | Tags: No Tags. var blogTool = “WordPress”; var blogURL = “”; var blogTitle = “twopointouch: web 2.0, blogs and social media”; var postURL = “”; var postTitle = “Behaving Badly at Conferences”; var commentAuthorFieldName = “author”; var commentAuthorLoggedIn = false; var commentFormID = “commentform”; var commentTextFieldName = “comment”; var commentButtonName = “submit”; […]

  13. Des Walsh says:

    About the comment above ‘For what it’s worth, it’s “wile” away’ – worth a zero, I would say. The correct word is indeed “while”, which also is correct grammatically, whereas “wile” is a noun and has the meaning of guile, trickery, cf the pun in the name Wile E. Coyote. I’m assuming Ed’s suggestion is about passing the time, not tricking it. Submitted in the interest of grammatical accuracy.

  14. Ed Lee says:

    Now I’m confused. Where’s my CP style guide…

    while vs wile. someting for Inside PRoper English?

  15. Maurice says:

    Ive been to confrences where the CBC/SOC (conference Business Committe or Standing Orders Committe) Handed a bingo card out.

  16. Snort-inducingly funny, Ed. And, yes – it should be “wile away”, as in the Scarecrow’s lament from Wizard of Oz:

    “I could wile away the hours
    Conferrin’ with the flowers
    Consultin’ with the rain;
    And my head I’d be scratchin’
    While my thoughts were busy hatchin’
    If I only had a brain”

    I know how he feels.

  17. And perhaps flog, in case this blog isn’t really written by Ed Lee himself, but rather by a hired PR agency posing as ‘an Englishman living and working in Toronto, Canada.’

  18. […] For anyone tired of jargon, check out Ed Lee’s Social Media Bingo! post. It’s a very funny poke at terms such as: blogging, geek dinner, user-generated content, echo chamber, timeshifting, etc. Subscribe to RSS headline updates from: Powered by FeedBurner […]

  19. postergirl says:

    Ed this is awesome. Tickles me pink. I do have a Wild Card suggestion: “Collaborative Environments.”

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