OK, I’ll bite.
Following this week’s announcement that Shel Holtz, Neville Hobson and CC Chapman have been lured into the clutches of one Joseph Jaffe, I’ve only seen one post, from Michael Seaton, about their new “company”.
However, they have asked to be interviewed about this nameless new/social media company. After the Adam and Joe show fiasco (this is the only Adam and Joe show I actually listen to now) Jaffe lambasted his (loyal) listeners for not “picking up the gauntlet” and doing something. What exactly, he may or not have said. I think I fell asleep or turned off.
I saw a few commenters on CC Chapman’s blog wanting to interview the Fantastic Four but I thought, what the hell, I’ll do a new sort of interview, one that’s based out of my post and conducted in the comments. So here are my questions for Shel, Neville, Joseph, CC and anyone else who works for the newly minted company. Which, incidentally, I hope fares slightly better than the god-awful movie-of-the-comic I referenced.
*Update* Now with an answer!
- What is the name of the new company? crayon.
- What is the management structure? Who is CEO, who is on the executive board etc?
- Did you receive VC/angel investment; if so, from who?
- What’s your first year projected turnover?
- What does your client pipeline look like? Do you have any clients for the new firm?
- What is happening to your current clients – are they now clients of the un-named company?
- From what I can gather, Shel has mostly internal comms clients and gets paid from the PR budget as does Neville; Joseph has “marketing” clients and would get a piece of the larger marketing budget as a result. How will this dichotomy get sliced up when it comes to paying the salaries/commission? I’m presuming that this isn’t an “eat what you kill” deal.
- It’s easy to be a pundit when your income is determined by how contraversial your views are; but harder to be a consultant when you could end up criticising someone you or a colleague may be/about to be working with. For instance, CC could blast a U.S. company’s marketing campaign just before Neville is asked to work with their EMEA subsidiary. Do you forsee having to temper your collectively forthright views to reflect this?
Answers in the comments section please! Many thanks and good luck with your new venture.
*Update* some people are less than impressed though…