Please, no more brainstorms

An open letter to my colleagues at Fleishman-Hillard Toronto. 

Please, dear friends, I beg of you.  No more brainstorms, at least this week.  I love the creativity, the energy and the fantastic ideas – both from a strategic and tactical perspective.  Every session I go to, I’m humbled by some of the conversations and I just wish I could offer as much as some of my other colleagues. 

Nonetheless, two brainstorms in two days is just too much.  Not intellectually, not physically, but nutritionally.  Yesterday afternoon I devoured half a bath tub of Lays chips (original flavour), a box of sour candy and no less than sixteen Reisens.  I left the meeting amped up on sugar and creativity and couldn’t stop twitching for an hour.  And I don’t even drink coffee. 

This morning I was part of a tele-brainstorm with our Quebec office and happened to sit next to the over-stocked plate of timbits, from Tim Hortons (Canada’s favourite coffee/doughnut chain).  I was determined to be strong, to fight the good fight and to resist temptation.  I failed.  The plate is empty. 

So please, no more brainstorms!  My waistline can’t take it any more. 

Yours sincerely,  Ed 

ps – I still think the dunk tank idea would work


Full disclosure – Lays is the client we were brainstorming for.


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5 Responses to Please, no more brainstorms

  1. Shaula Evans says:

    Ed, years ago I played Dorothy in a production of The Wiz, and our munchkins were played by children aged 4 to 13.

    The director and I rehearsed every Saturday, all day, with the munchkins. We’d work from about 10 to noon, then break for a snack, then rehearse from 12:30 till about 2 pm.

    The snacks? Donuts. Colas. Cookies.

    And the director wondered why the kids were cranky, short-tempered, and swinging from the chandeliers for the last half of *every* rehearsal…

    As a result, our functional rehearsal time was cut in half. And the parents of our child actors wondered why such irritable, over-tired, over-stimulated kids were coming out of rehearsal each week.

    The morals to the story:

    – Learn the discipline to walk away from the junk food, because it really does affect your performance, detrimentally, and will affect your health over the long term.

    – If you’re not good at resisting temptation, make sure to eat before meeting where there will be junk food so at least you’ll be full, and/or bring in your own healthy food.

    – Ask whomever organizes refreshments if there are healthier options they could include for you — and then live up to your request, eat the healthy stuff, and make sure to say thank you afterwards.

    – Someday, when you’re running the show, make sure you provide your people with snacks during meetings that they will enjoy, but that don’t decrease their ability to work well.

    And remember: nobody likes a cranky munchkin.

  2. Paull Young says:

    Ha ha ha, very funny post Ed.
    We’ve got a client with a Red Bull sponsorship. This means we’ve constantly got a fridge jam-packed with the stuff.
    I’m like you, and I try to keep a tab on my coffee consumption, but this Red Bull stuff is the devil!

    try mixing a can of red bull with three double vodkas. not really work safe.

  3. You don’t…drink…coffee…. ?

    That’s not normal.

  4. You feed people during brainstorms??? Go sans-food .. get better ideas in half the time … it works!

  5. […] After Ed Lee posted his thoughts on brainstorming, Julie Rusciolelli provided her perspective: […]

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