An open letter to my colleagues at Fleishman-Hillard Toronto.
Please, dear friends, I beg of you. No more brainstorms, at least this week. I love the creativity, the energy and the fantastic ideas – both from a strategic and tactical perspective. Every session I go to, I’m humbled by some of the conversations and I just wish I could offer as much as some of my other colleagues.
Nonetheless, two brainstorms in two days is just too much. Not intellectually, not physically, but nutritionally. Yesterday afternoon I devoured half a bath tub of Lays chips (original flavour), a box of sour candy and no less than sixteen Reisens. I left the meeting amped up on sugar and creativity and couldn’t stop twitching for an hour. And I don’t even drink coffee.
This morning I was part of a tele-brainstorm with our Quebec office and happened to sit next to the over-stocked plate of timbits, from Tim Hortons (Canada’s favourite coffee/doughnut chain). I was determined to be strong, to fight the good fight and to resist temptation. I failed. The plate is empty.
So please, no more brainstorms! My waistline can’t take it any more.
Yours sincerely, Ed
ps – I still think the dunk tank idea would work
Full disclosure – Lays is the client we were brainstorming for.
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