Social media is not just changing the PR model; it’s also changing the way journalists work. Journalists such as Globe and Mail technology writer, Mathew Ingram. A typical day for Mathew still includes researching and writing copy for tomorrow’s paper, but also populating the Globe’s “Geekwatch” blog as well as his own, extremely popular, personal blog.
With these added demands on his already limited time, how should PRs approach him? What stories are good blog fodder, and what will make it through to the dead tree version – and why should you care where it goes?
Well, the Third Tuesday Toronto group is delighted to announce that Mathew will be on hand to discuss all of this, and more, at the second Third Tuesday Toronto – October 17, 2006 in the Abbott on the Hill pub, 3367 Yonge St, just north of Summerhill Spoke Club, 600 King St West..
Mathew will also share his thoughts on why he started blogging, the difference between his personal blog and Geekwatch, the current crop of Web 2.0 technologies and his predictions on the evolution of social media.
So, sign up now for a great evening of discussion and conversation with your peers and, of course, one of Canada’s leading journalists on how to work with the new old media!
Jan 11, 2009: Comments and trackbacks on this post have been disabled due to a particularly nasty attack of the spammers.