When I was knee-high to a grass hopper, I really wanted the latest Air Jordan Nike shoes. That I didn’t play basketball, watch basketball or even know who Michael Jordan was, didn’t matter. All the cool kids had them and I wanted them as well.
But they cost something like £100 and back in the early eighties, that was a lot of money. My parents, thankfully, didn’t cave into my demands no matter how long I held my breath and stamped the floor. But I’d be delighted to buy my (hypothetical) kid a pair of Starburys – the new Stephon Marbury shoe.
Too often we hear stories of excessive greed, consumption and arrogance from sports stars so it’s fantastic to read the story of Stephon Marbury, star of the woeful (are they worse than the Raptors?) New York Knicks.
Retailing at some ten per cent of the Kobe Bryant or LeBron James versions, Marbury has created a completely new line of affordable shoes and, to prove it’s not a piece of crap, he’s wearing it himself this season. Yes, an NBA star wearing $15 shoes.
The shoes are only available at Steve and Barry’s (a US discount chain) and have become a phenomenon – a Technorati search reveals 1,273 postings. There is a two item per person limit and apparently queues run around the block; and for good reason – why spend a week’s worth of grocery money on a pair of shoes that will be out of fashion before the milk turns sour?
Marbury himself says, “history is going to say I [Marbury] changed the game” and he’s right.
If you market to the edge, and it doesn’t matter which edge, the market will be pulled along with it.
Thanks to Popbitch for the tip off.
Do you represent a laptop manufacturer or retailer? Do you want your logo here? If you do, please email me!