Two quick hits this evening before I run off to play football.
1. If you’re a PR intern reading this, don’t give up. Keep making the coffee, pressing the button on the photocopier and binding those insufferable powerpoint decks that make no sense to you. Because there is hope.
Roger Goodell, a former public relations intern (he used to process the clippings as well) has become the most powerful man in America’s most popular sport. Now chairman (promoted from COO) of the
NHL NFL, Goodell is 47 – that should give you plenty of time to catch up.
2. There is no one better than Seth Godin at taking simple, real-life situations and turning them into marketing lessons that last the ages. In case you ever wondered about the disconnect between what marketers say and what the consumer hears, and then relays, then wonder no more.
If you’re reading this in an RSS reader, I’ve embedded a YouTube video. Click on the title to come through to the blog and watch it here.
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