A lot of big thinking in the PR revolves around the “would it be amazing if…” question. I always say that it would be really cool if the client’s name became a verb, as well as a proper noun. “I totally Ed Lee’d that presentation. Hope I don’t get fired.”
In a letter to the Washington Post, Google’s crack team of trademark protection lawyers asked Frank Aherns to cease and desist from committing genericide and was even kind enough to provide a list of acceptable and unacceptable alternatives.
- Acceptable – I found your excellent blog from a Google search
- Unacceptable – I googled “public relations” and found your blog
- Acceptable: I ran a Google search to check out that guy from the party
- Unacceptable: I googled that hottie
I’ll give Google a pass on using the word “hottie” in legal correspondence but I can’t believe that a team of lawyers representing one of the most innovative internet-based companies sent the complaint via snail mail.
Tip of the hat to Jason Stamper, editor of Computer Business Review, the Economist of the technology space, back in the UK. And yes. I wrote about Google to boost my search engine ranking. Google’s spiders love seeing itself.
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