So I was pretty upset with myself that one of my first ideas was “let’s do a survey” especially as everybody had some amazing ideas.
Surveys and research always play a big part in PR, in part because they usually get good traction with the media (should that be ‘in’ the media?) and in part because it’s an easy idea to have.
As a result, I do feel that there’s an over reliance on the survey as a valid PR tactic – there are god-only-knows how many surveys being pushed out on CNW and the other newswires around the world. But journalists love hard stats to talk about so what can we do?
Danny Bradbury, a freelancer for both the UK and Canadian markets, has a good little bit on surveys as well as some pretty entertaining and pertinent information for YOUR career in general. Stop by and take a look. The survey stuff is at the bottom of the page.
If Danny’s word isn’t good enough for you, check out this list of 20 questions your target journalist will (or at least should) ask you about your survey you’re trying to pitch to her. It’s from the National Council of Public Polls so it should be a reputable source.
So, before you promise your AD that you’ll get the truck load of coverage she expects, take a few minutes and ask yourselves (you and the AD) a couple of these questions. It’ll make you better at your job.
Do you represent a laptop manufacturer or retailer? Do you want your logo here? If you do, please email me!