So, in response to Richard’s suggestion, I wrote a post covering questions entry level PRs shouldn’t ask here they are. Only when I say “I wrote” what I mean is “outsourced to my former account director”. So thanks to the very wonderful and talented Lisa Popplewell, who does have her own blog but not on PR, here are ten questions entry level PRs should not be asking.
- Did you get my news release?
- Please can you reconfirm the confirmation you are coming?
- Do I have to?
- How much do you get paid?
- What does PR stand for?
- Can I have a day in lieu? (ha!)
- Can I go home early?
- How old are you? This one’s particularly harsh for Lisa right now…
- Is the Financial Times an important publication for us? (Alternatively, try asking who Seamus O’Regan is in a meeting…that goes for mid-level PRs as well!)
And three bonus questions:
- Can I put these on expenses?
- Do you mind if I take a longer lunch break?
- What are you doing?
For advice on what entry-level PRs should be doing on pitch day, check out Richard’s current post. Then walk around the office frowning.
On another note, I’m listening to Seth Godin on ATS. Wow, that guy’s clever. Really clever. If I take a shot in the dark and predict this episode will be the most downloaded one ever, I don’t think I’ll be wrong.
Do you represent a laptop manufacturer or retailer? Do you want your logo here? If you do, please email me!
*Disclosure – I just edited the opening paragraph back into English from whatever gobbledegook I wrote it in first time.*