Are you tired of seeing too much obviously inserted product placement in your programming? Well hold onto your hats because GM has signed on to be the exclusive category sponsor of Canada’s incarnation of Dragon’s Den. The news was only reported in subscription-only sites, Marketing Canada and Adnews, so you’ll have to take my word for it that GM will receive prominence in the pre-show publicity program which it will be used to promote the 2006 Cadillac STS-V. The car will also be in the opening sequence so look out for that.
I’m all for product placement but too often it takes over the “editorial” content – reality show contestants preening themselves with cosmetics or taking photo shoot-esque gulps of new drinks…give us consumers some credit!
Another Canadian blogger, Colin McKay, points out this advert in Tesco’s (huge grocery chain) in the UK for a Creative Director. Is this some smart viral marketing by W+K London or is it just a ploy to avoid extortionate headhunter’s fees?
Not social media or PR related in any way but here’s my favourite link of the day – a chance to write an article for the greatest football club in the world! And yes, I already applied.
A photo. If anyone signs me up for this I will not be amused!