Bryan Person, over at Bryper, is sending out a lot of love to bloggers today – me included. I had a great conversation with Bryan over the weekend after I found his blog when I was poking around Technorati looking for new stuff to write about.
I was delighted to see myself listed ahead of my boss at Fleishman-Hillard Toronto, Dave Jones, and took great pleasure in pointing this out to Bryan who came back with the observation that I could be due a raise. This is going somewhere, I promise.
Obviously that’s a non-issue and I’m being more than a little cheeky just mentioning it but I only talk about it because it did get me thinking about whether a good blogger makes a good PR person.
Just as a lot of journalists go over to “the dark side”, by going hack to flack, a lot of (PR) bloggers are doing the same. The transferable skills are undeniably important in both worlds.
Good/great writing skills; ability to form relationships; knack of spotting a trend and analytical ability are vital skills in both worlds and will play an important part in getting anyone hired in the modern public relations industry. But is it enough?
Working in a PR agency is like being drawn in different directions by three wild horses – the horses of clients, the media and your own agency. Some people may have all the attributes I listed but be unable to handle the pressure and stresses of agency life. I have to admit, I’ve still not got the juggling act just right.
Sure, if you’re writing about PR in a way that demonstrates a deeper power of thought then chances are you’ll be a great PR. But just as a former journalist can’t guarantee his former colleagues will cover a story, will a blogger be able to lean on his network of subscribers and linkers to deliver coverage or get them to sign up to a new corporate blog?
Seeing as I just got hired, in large part thanks to being a blogger or at least being involved in this space, I’ve no wish to bite the hand that feeds me and no desire to stop other young PR bloggers from being hired but it is an interesting question.
Answers, as always, in the comment section.
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