Etiquette is very important in blogging and no where is it more important than in the subject of linking. I have no idea what the correct form is but I suspect it’s a personal thing.
For instance, if I want to link to something a rant about the term Web 2.0 being totally done to death, do I insert the permalink and then include a link to the blog hyperlinked to the person’s name as well? The second link seems completely superfluous to me.
Or should I instead simply insert the permalink to Mark Cuban’s movie business poser and leave his name as blank text? For what it’s worth, I think the answer (to his question, not mine) is the same as all marketing problems in the new era of social media. Make a better product and market to the edge. The rest will be drawn along.
Incidentally, the problem may be academic as the movie business is probably the one business where the long tail means profits will continue to accrue after the initial hype has died down.
And I had no idea that changing subject in an email without changing the subject line was such bad manners…
Some people would say this is all an excuse to not talk about public relations due to a lack of inspiration. They would be *ahem* wrong.
Do you represent a laptop manufacturer or retailer? Do you want your logo here? If you do, please email me!