Who’s Who?

My good friend James Wilkinson, partner at Creative Tank, sent me an awesome email today.

The Who Live Streaming

A subsidiary of Creative Tank, Streaming Tank, provides an amazing real time streaming service. Even if you haven’t heard of them, chances are you heard of Sandi Thom, she of “I wish I was a Punk Rocker (with Flowers in my Hair)” fame – well Wilko and his partner gave her the live streaming she needed to become super successful in the UK.

And now they’re doing the same thing for The Who’s tour.

If you like The Who (and let’s face it, who doesn’t), click here and get your ticket or free preview. You could even win the last guitar Pete Townsend will ever smash!

Clearly this is the way “celebrities” can build their brands and how companies will build brands in the new era of social media, no control PR and two way conversation. By giving away certain content for free and then charging for their core products.

If you like what you see, and want to know more about their full service marketing offering, send them an email and say I sent you!

I’m hoping to have an interview with the Creative Tank guys up soon, but as you can see, they’re very busy right about now.

Do you represent a laptop manufacturer or retailer? Do you want your logo here? If you do, please email me!


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