Fun Link for the Footy

Just some quick links before I head on to the pub and watch England play Portugal.

What’s your Brazil-name? – Another name generator but it’ll get you in the mood for the game this afternoon (Brazil vs France in a repeat of the 1998 final)

Ed Lee is LEAO


Do you have more than 400 hits per day to your blog?  If you’ve got a Canadian blog and want a new phone, Nokia wants to give you one.  Innovative seeding programme from one of the world’s biggest cell phone producers that’s sure to get good word of mouth from the “hip” online community.

Digital Illiterates – more than a third of European adults cannot perform basic tasks such as open an internet browser.  Scandiwegians fared best but it still shows that there’s a blunt competitive edge for the EU against powerhouses such as the
US and the booming Asian markets

Do you represent a laptop manufacturer or retailer?  Do you want your logo here?  If you do, please email me!  



2 Responses to Fun Link for the Footy

  1. Chris Clarke says:

    Want to know something absolutely fascinating about the Nokia program? I was chatting with a gentleman at the mesh conference, and he happened to be from a marketing firm in Toronto called…Matchstick! He and I talked about putting new products into the hands of bloggers, and he wanted my opinion as a blogger. You know what I told him? “Unless it was something I talk about, I don’t see what good it would do for your campaign.” He couldn’t tell me what the product was, but now I see why his reply was “A lot of people are familiar with this sort of product.”

    Even more interesting: this young guy, maybe 26, didn’t have a clue about blogs, social media, etc. I think I explained to him what a blog was, like, literally. All he knew was that blogs were getting big and his company needed to reach bloggers.

  2. Ed Lee says:

    I think that’s really interesting and yet another reason why the PR industry has to grab the world of social media by the scruff of the neck and introduce it into the world of mass marketing (no matter how big an oxymoron that is).

    It’s more than dangerous having people like matchstick executing programmes around bloggers and podcasters without understanding the world they’re working in. If matchstick screwed up with their blogger relations campaign the blame would be positioned as “a public relations disaster”, not a sub-standard word of mouth marketing programme.

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