Crack Cocaine for Social Media Junkies

No Cannes Do – if you thought my critique of the Rogers ad was savage, check out Scott G ripping the heart out of the top three adverts in the Cannes festival.  Hat tip to Jaffe for getting this one some oxygen 

The biggest lies about blogging – Ann Handley at Marketing Profs gives us the biggest lies about blogging.  My favourite two points are a) content builds traffic (it’s the links stupid!) and b) get someone to review your stuff.  I can’t remember where I read it, but there was a post somewhere that pointed to passive vs active search engine optimization (SEO).  Passive SEO is the stuff your IT department can do for you.  Active SEO is about going out there and commenting, trackbacking and generally getting yourself linked to.  That’s how you go from page five of a Google search on your name to page two! (I was page one yesterday!) Thanks to Seth for this one 

Harper Lee defends print media – In a rare interview, Harper Lee can’t imagine curling up in bed with her laptop.  I’ve fallen asleep listening to a few podcasts though… 

AOL builds community around extreme sports – that son of a pitch Robert Ricci “scooped” me on this one but if it works, it’s a great case study for an integrated marketing campaign based around social media principles.  We need to stop slapping ourselves on the backs for our ability to drive traffic to our own blogs and start getting focused on getting some real case studies out there from the PR side 

Podcasts need to add valueLinwood Barclay, a humour columnist at The Star has been podcasting his column for a while but it’s just him reading his column.  I can read faster than he can read to me so like most media guys that don’t get it, he needs to add something extra…some out-takes, his kids in the background, just something!  He does give some good tips for home recording though… 

Do you represent a laptop manufacturer or retailer?  Do you want your logo here?  If you do, please email me!

2 Responses to Crack Cocaine for Social Media Junkies

  1. Ann Handley says:

    Glad you enjoyed the post, Ed. I appeciate the flag!

  2. Joscelyn says:

    Although I am beginning to see the power of blogs and understand the ways in which they influence thought and ideas, I must say that I am in agreement with Ms. Lee. There is nothing like curling up in bed with a good book.

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