Before you fire up the BBQ, crack open a cold beer and turn on the (HD) TV to watch England play Ecuador in the last 16 of the World Cup, take a few moments to read a chapter from Purple Cow, Seth Godin’s master class in innovative thinking and marketing.
The whole book looks at the importance of being remarkable against being perfect.
Only a few people can be perfect so if you can’t be the perfect employee, blogger, podcaster or footballer, you better be remarkable.
You better find your niche and “exploit” it to the Nth degree.
Once you’ve read a chapter (they’re short so you may even get a couple in!) take a look at the England team. There’s probably the most complete (read perfect) footballer in the world playing on the pitch.
He’s wearing number four and he’s called Steven Gerrard. He’s got incredible stamina, genuine pace, a ferocious shot, an outrageous range of passing, the ability to tackle brilliantly, superb tactical awareness and leadership Churchill would’ve been proud of. In short, there’s nothing he can’t do.
Then look at the lanky beanpole up front. Peter Crouch is not the typical footballer. He’s been derided over the years by fans and pundits alike for being too tall, not powerful enough and too slow. But he’s 6’7” tall – remarkably tall for a footballer and he has a very silky first touch. He’s worked hard at his game and has been involved in quite a few big money moves – the most recent for some 7m GBP from Crystal Palace to the best club in the world, Liverpool.
Of the two, Steven Gerrard would be everyone’s pick for the most important player but, according to the BBC website “England have not lost a match with Peter Crouch on the pitch. They have won nine and drawn one. Crouch has scored six goals in those matches.”
It’s better to be remarkable than to be perfect.
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