When is buying exclusive rights to pictures that were bound to appear on the internet within hours a good idea?

Never.  

It’s been predicted that in 2050 the last hard copy of a newspaper will be placed in a recycling bin and that will be the end of print media.  Here’s more evidence why.

According to Gawker, a popular media destination site for celebrity baiting, People Magazine improved its circulation by some 800,000 for the edition that featured the pictures of Shiloh Jolie-Pitt despite charging an additional 50c for each copy. 

Along with the premium they would’ve charged to their advertisers, it’s estimated that People made $2.25m extra on the Shiloh edition.  Plus the good PR and brand awareness that came with being the exclusive carrier of the much sought after pictures.

Which is great before you realize that they paid $4m for the pictures, the pictures were on various websites within hours of the magazine hitting stands and People had to use its lawyers to protect its “exclusive”. 

Which probably meant that this brilliant tactical maneuver cost the magazine some $2 – 3m.  No wonder the MSM has been declared in a permanent state of decline.

Do you represent a laptop manufacturer or retailer?  Do you want your logo here?  If you do, please email me!

One Response to When is buying exclusive rights to pictures that were bound to appear on the internet within hours a good idea?

  1. Alex Pullin says:

    do you really think that there will be no more newspapers? I doubt it and also think that the staying power of the print media is often underated. In only 44 years too? perhaps in a few generations. The newspaper is part of most of the world’s routine and as we all know these are the hardest thing to change.

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