I’m a three year veteran of the Public Relations industry, ever since I accepted an internship at Weber Shandwick in the UK. Now I’m working in Canada at one of, if not the, top agencies in Toronto.
Although my background is in Politics, I’ve always been fascinated by media and in using media to your advantage. My dissertation was written on the media relations campaign of the New Labour Party’s 1997 General Election strategy and I won a scholarship to study the 1998 US Congressional Mid Term elections.
However, until a year ago I had no idea what a blog was. No idea what social media was and worst of all, I thought I knew what was going on on-line. Which of course meant I had no idea what was really going on on-line.
A year on and I'm a social media evangelist. I annoy just about every senior member of my firm proposing new social media ideas for their clients. I regularly read a selection of the excellent PR and marketing blogs that are out there. I subscribe to podcasts (I blame Ricky Gervais) and I now I'm joining in the conversations.
After all, media has been democratized and everyone has something to say.
Effectively managing a company's Public Relations can be an awesome communications tool but, as my favourite TS Eliot quote reveals, "between the idea and the reality falls the shadow".This is a look at the shadow and about trying to connect the idea with the reality.
I hope this has covered all of the essential tenets of a PR “press release” but if you have any questions, please jump into the conversation by commenting or if there’s something you really want to read about, email me at firstname.lastname@example.org.