A list of 17 things which prove I am an expert

March 4, 2011
  1. Guff
  2. Balderdash
  3. Logical fallacy
  4. Circular logic
  5. Misunderstood and/or tired argument
  6. Plagiarised content
  7. Quote from A-list blog outlet
  8. Link back to an old blog post
  9. Completely missed the point
  10. Cognitive dissonance
  11. Generic social media is changing the XYZ industry
  12. Pablum
  13. Forrester stats
  14. eMarketer graph
  15. Inappropriate graphic
  16. Space filler to bump up the size of the list
  17. Grammatically incorrect
  18. Extra bonus to double prove I am an expert

Lists have their use and place but are too often used to cement the author’s self-serving belief that they are an expert. No more lists to show off please.


Two Things I Hate About Social Media

October 18, 2010

Social Media SucksOne – the whole “how social media is changing…” advertising, communications, business, human resources, shopping, friendships, family etc etc meme. Social media is a disruptive, transformative force rooted in a base human need for connection. We understand it is changing everything and nothing at the same time.

Two – “27 questions you must ask in social media” type list posts which don’t actually give you things to do or questions ask but which are there to simply prove the author is an unquestionable expert  on whatever it is they recommend you ask questions about.

Three – hypocrisy. I am sure I’ve just written I hate lists of questions in a list form.


How to create a Twitter list

November 20, 2009

…and some thoughts on this new feature.

Twitter lists have been rolled out to seemingly all users and Amy Porterfield has kindly made a video showing you how to create your very own.

Mark Evans has some thoughts on Twitter lists and I agree with him. There’s an overwhelming feeling of “meh” about this new feature although it will be nice to be able to keep track of certain people without necessarily following them. However a “find” and “recommend” feature would have been more useful as would the ability to collaborate on lists. Especially for marketers.

If Sean or Bryan or Lynn or myself are working on an account together, it makes sense that we create a list of influencers for that client. But if I create a list, my fellow com.motioners can follow it but we can’t collaborate on it together, unless we use the shared @causeacommotion account.

Some lists you may want to follow:

com.motion Twitterers

Veritasians on Twitter (this is a work in progress)

MDC Partners on Twitter (MDC is Veritas’s majority shareholder)


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