I think that this infographic on agency composition, from my friends at Grip is pretty spot on, although I always wonder where planning, strategy and, obviously, social media fits in.
The Evolution of the Advertising Executive
September 20, 20112010 Database of Intentions
December 8, 2010As John put’s it, the search box is the database of intentions. Here’s what we were thinking of when faced with the Yahoo! search box.
Disclosure – Yahoo! Canada is a former client.

Posted by Ed Lee 






