Blogging is a tough concept for a lot of clients to grasp, but when you layer in micro-blogging (Twitter, Jaiku, etc) on top of it, it’s a whole different ball game.
How can you coherently explain the need for people to communicate through a public (and searchable) interface to each other via 140 characters or less?
And this morning I realised that all you need to know can be found in Saturday Night Live.
The sketches. As a blogger/sketch writer, you can develop your thoughts, introduce complex concepts and take a “deep dive” into your subject matter. You can give it some more cow-bell.
Weekend Update. A chance to informally throw out pithy comments, and have a dialogue on, anything that interests you. Found a link or had a quick thought? Want to add your insight to an existing conversation? Micro-blog it!
Micro-blogging means you don’t need to take that initial thought and spend the time to develop it into a full on blog post – although you could if you wanted to. (this post could’ve easily been a Twitter update.
Micro-blogging means no more boring “link posts” which no one reads anyway. Add some value to your community by Twittering your interesting links.
Micro-blogging means the chance to get immediate feedback from your social graph. No one reads your boring link posts anyway, and just a few more read your emails with links in. So why put any more effort into them? Copy, paste to Twitter and hit update. Quick. Easy.
So, if you want to get links to stuff that I’ve found interesting, to my “Weekday Update”, like this video, please feel free to follow me on Twitter.