GE #IWantToInvent

To celebrate Inventors Day (February 11) GE is taking invention ideas from Twitter users, using the #IWantToInvent hashtag and then turning the best into quirky blueprints, in real time. Check out the image feed here but here are a couple of the best I’ve seen:

Screen shot 2013-02-11 at 7.08.15 PM

Screen shot 2013-02-11 at 7.08.36 PM

This summer, we learnt that real time is hard work. It takes a lot of preparation and planning as well as the support of brave clients so kudos to everyone involved with this campaign.

EDIYT: Digiday has a nice overview and interview with the GE team.

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